Sustainability has been one of the most used and misunderstood buzzwords of the past few decades. In a finite planet with finite resources civilization still aspires for infinite growth. And that just can’t happen. Sustainability focuses on striking a balance between societal needs, the boundaries of the environment and the need for economic prosperity in the long run. Looking good, feeling good, living in a healthy environment and getting more out of life means the public has to be more socially responsible.