Building the case for sustainability in a digital world – An Introduction

Emergent themes analysis of sustainable innovations in digital start ups in the Silicon Roundabout

The post below is part of a series based on my Master’s Thesis.

The Master’s Thesis aimed to “Evaluate whether a digital economy helps or hinders sustainable development within a start-up environment”.  The findings are largely based on expert interviews which I conducted with digital start up founders in East London’s Silicon Roundabout.

Continue reading Building the case for sustainability in a digital world – An Introduction

On Good Food: Sweeteners

The not-as-sweet side of the story 

“Some of the largest companies are now using brain scans to study how we react neurologically to certain foods, especially to sugar. They’ve discovered that the brain lights up for sugar the same way it does for cocaine.”
― Michael MossSalt Sugar Fat: How the Food Giants Hooked Us

Continue reading On Good Food: Sweeteners

On Social Media: Technological Revolutions in the Making

صورة لميدان التحرير في القاهرة قبل قليل #Egypt #Jan25 #25Jan

Tweets.

That’s what fuelled Arab Spring. The revolution triggered by Mohamed Bouazizi, a young Tunisian street vendor, who set himself on fire on Dec 17th 2010, was set ablaze by social media. Continue reading On Social Media: Technological Revolutions in the Making

On Good Writing: Content is King, with The Times

Content is king. It is the meaning that counts. Form and technical considerations, though important, cannot substitute for content.”

Magazine Editing and Production by J.W. Click and Russell N. Baird, 1974

‘Content is king’, the phrase coined 40 years ago to only become a popular slogan in the 90s with the dawn of the Internet age, is as true today as ever. Content is also an important marketing and journalistic tool. However, how can we make the differentiation between good and bad, mediocre and superb, short and long-lived writing clearer? Continue reading On Good Writing: Content is King, with The Times

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