Category Archives: Writing

On Good Writing: Content is King, with The Times

Content is king. It is the meaning that counts. Form and technical considerations, though important, cannot substitute for content.”

Magazine Editing and Production by J.W. Click and Russell N. Baird, 1974

‘Content is king’, the phrase coined 40 years ago to only become a popular slogan in the 90s with the dawn of the Internet age, is as true today as ever. Content is also an important marketing and journalistic tool. However, how can we make the differentiation between good and bad, mediocre and superb, short and long-lived writing clearer? Continue reading On Good Writing: Content is King, with The Times