Category Archives: Sustainability

Social Media – the impact on businesses

On a crisp morning on 24th April 2013 an eight story building which housed roughly 5,000 workers collapsed. The bodies of at least 200 employees were found among the ruins. Nike, one of the biggest consumer brands worldwide, was largely associated with the factory collapse and publicly shamed for its abusive labour practices. Since then it has managed to make a turnaround, including a shift towards collaborative communities. To do that, Nikeplus, a non-media social hub and in many ways a cultural commons where online interactions are complemented by offline meetings, was co-created with Apple.

Continue reading Social Media – the impact on businesses


On Good Food: a ‘Good’ Diet

In 2006 Sue Kiyabu, a Honolulu writer, decided to eat nothing but organically grown food in Hawaii. Just for a week. What was his diet rule? He drew a circle 100 miles from where he lived and resolved on eating only what is grown within that circle. He dubbed his experiment as the “No Shoyu. No Milk. No Bread. No Rice. The Gas-Saving, All-Organic 100-Mile Hawaiian Diet’’. An experiment that lasted exactly 7 days, no more. Yet, when recalling it, he would say that there were days when he genuinely

felt like a misanthrope.

Why is it as difficult to stick to a healthy, all-organic menu? Continue reading On Good Food: a ‘Good’ Diet

Building the case for sustainability in a digital world – An Introduction

Emergent themes analysis of sustainable innovations in digital start ups in the Silicon Roundabout

The post below is part of a series based on my Master’s Thesis.

The Master’s Thesis aimed to “Evaluate whether a digital economy helps or hinders sustainable development within a start-up environment”.  The findings are largely based on expert interviews which I conducted with digital start up founders in East London’s Silicon Roundabout.

Continue reading Building the case for sustainability in a digital world – An Introduction

On Good Food: Sweeteners

The not-as-sweet side of the story 

“Some of the largest companies are now using brain scans to study how we react neurologically to certain foods, especially to sugar. They’ve discovered that the brain lights up for sugar the same way it does for cocaine.”
― Michael MossSalt Sugar Fat: How the Food Giants Hooked Us

Continue reading On Good Food: Sweeteners